TED’s success secrets revealed
Avid followers of TED [http://www.ted.com] know this. Wannabe’s who’ve tried being as good as TED, just don’t get it.
TED’s success secrets are hidden in plain view. Some of these are:
- Appeals to our higher selves: Allows the world’s best minds to engage and share their best, in a collaborative environment. Insightfully irreverent.
- Great storytelling: Personal, evocative, brave and finely sculpted. Revives the ancient art of storytelling – with the audience and the story teller in plain view.
- Breaks silos and cliques: It takes courage to break barriers and gather an extremely intelligent and diverse group. And don’t you just love a good surprise!
- Focuses on the message, not the tools: Always about people and new ideas. Gizmos and advertising don’t overshadow real content and people [though we love those gizmos too!].
- Shares great content: TED shares remarkable content every day. This is giving relevant and valuable knowledge. Its tempting to hoard content and sell little pieces. Takes courage and money to freely share share cutting-edge ideas with the world – because great ideas are meant to spread and change lives.
- Creates a tribe [yay Seth Godin]: Rigorously curated audience and speakers. Ensures that a tribe of the interested attend, propagate, and keep coming back for more.
What I would like to see TED do in the near future, is to help share powerful content with young people who may not be able to afford a computer/ internet access, but need to know and believe in the power of an idea to change their world.
This post reflects my personal views, and do not represent the views of the company I work for nor TED or any associated program.
